Four steps, then it runs on its own

Set it up once. After that, saving happens quietly in the background and your gold adds up.

How Pure Gold works

Pick an amount

Anything from ₹10. There is no upper pressure and no lock-in.

Set your rhythm

Daily, weekly or monthly. Approve UPI AutoPay once and it runs on its own.

Gold is bought for you

Each successful payment buys 24K gold at the live rate and credits the exact grams.

Track, sell or redeem

Sell back at the live rate, or redeem hallmarked coins once you have enough.

What happens behind the scenes

When a saving is due, the amount is collected through your UPI AutoPay mandate. As soon as the payment succeeds, we buy 24K gold at the live rate of that moment and credit the exact quantity to your gold account. The rate, the quantity and the charges are all shown on the transaction, so you can check the arithmetic yourself.

If a payment fails — a bank outage, insufficient balance — nothing is bought, nothing is deducted from your gold, and we retry on a schedule while telling you what happened.

Your gold, your call

You can sell any part of your holding back to us at the live sell rate and receive the money in your verified bank account or UPI ID. Or keep saving until you have enough for a coin, and have it delivered. Nothing forces you to stay invested.

Gold prices can rise or fall. Historical performance is not a guarantee of future returns. All applicable charges and taxes are disclosed before every transaction.

A day in the life of a saving
  • 9:00 AM — your mandate collects the amountYou get a notification either way
  • 9:00 AM — payment confirmed by the gatewayNothing is bought until this succeeds
  • 9:01 AM — gold bought at the live rateRate, grams and charges shown on the transaction
  • 9:01 AM — credited to your gold accountLedger records the balance before and after

See the numbers first

Try the calculator before you commit to anything.

24K 999 purity BIS hallmarked coins OTP secured account Audited gold ledger Insured delivery
Pay with UPI Cards Net banking Wallets