Why ₹10 a day beats ₹3,000 once a year
The same money, saved differently, produces a very different result — mostly because of what it does to your habits.
24K gold, from ₹10 a day
Save a little every day. Own real gold.
Choose an amount and a rhythm — daily, weekly or monthly. Pure Gold buys 24K gold for you automatically, tracks every gram in your account, and lets you sell or redeem coins whenever you are ready.
₹10minimum saving
24K 999purity, BIS hallmarked coins
Every gramrecorded in your ledger
Your gold
2.481523g
₹25,112 +₹612
Buy ₹10,420/gSell ₹10,120/g
Daily saving₹100
Emergency fund₹3,000 / ₹25,000
Saving streak30 days
Illustration of a saver's home screen
Live rate
₹10,420.0024K buy / gram
₹10,120.0024K sell / gram
₹9,550.0022K buy / gram
Getting started
How it works
Four steps, then it runs on its own.
Pick an amount
Start with as little as ₹10. Change it whenever you want.
Set your rhythm
Daily, weekly or monthly with UPI AutoPay. Or save instantly whenever you like.
Gold is bought for you
Each saving converts into 24K gold at the live rate and lands in your gold account.
Track, sell or redeem
Watch your grams grow, sell when you need cash, or redeem hallmarked coins.
Ways to save
Five ways to save
Mix and match. Every rupee becomes gold at the rate of that moment.
Your holding
Every gram is yours, and you can see all of it
Your portfolio shows total grams, what you paid on average, what it is worth today and the gain or loss — valued at each day's closing rate.
- Value over time across 7 days, 1 month, 3 months and 1 year
- A ledger entry for every movement, with the balance before and after
- Statements you can download as PDF or CSV
Real gold
Turn your grams into something you can hold
When you are ready, convert your balance into BIS hallmarked 24K coins delivered to your door with insured shipping — or put it towards jewellery from a partner jeweller.
- Coins by weight, with HUID on every piece
- Insured delivery with tracking
- Or sell any time and have the money sent to your bank account
Safety
Built for safety, from the first rupee
Your money and gold are handled the way a bank ledger works — every movement recorded, nothing edited by hand.
- OTP on every login, MPIN for sensitive actions
- See every device on your account and log all of them out
- Every gram tracked in an audited ledger with before and after balances
- 24K 999 gold, BIS hallmarked coins with HUID
- Privacy as per the Digital Personal Data Protection Act, 2023
- Human support with ticket tracking
Savers
What savers say
People building the habit in small amounts.
I had tried saving in a jar and it never lasted a month. Here the money leaves before I can think about it, and I can actually see the grams adding up.
RM
Ritu MalhotraSaves ₹100 daily · Jaipur
We are saving for my sister's wedding in about a year. Being able to point the saving at a goal and watch the bar fill has kept both of us honest about it.
SR
Sandeep RaoSaving for a wedding · Hyderabad
The part I trust is the statement. Every purchase shows the rate and the exact grams, so I can check it myself instead of taking someone's word for it.
FQ
Farhan QureshiWeekly saver · Lucknow
I saved through the year and redeemed a coin before Onam. Hallmarked, packed properly, and the charges were exactly what the app showed before I confirmed.
MN
Meera NairRedeemed a 2g coin · Kochi
Digital gold lets you buy 24K gold in small amounts online. Your purchase is recorded in grams in your gold account, and you can sell it, keep saving, or redeem it as physical gold coins when eligible.
No. Digital gold is different from SEBI-regulated gold products such as Gold ETFs, Electronic Gold Receipts and commodity derivatives, and is outside the SEBI securities-market framework. Please read the risks before you invest.
Yes. Gold prices can rise or fall. Historical performance is not a guarantee of future returns.
You choose an amount and a frequency (daily, weekly or monthly). Once UPI AutoPay is set up, the amount is debited automatically on schedule and converted into gold at the applicable rate.
Every login is verified with an OTP sent to your mobile number. You can see all devices logged into your account and log out of all of them at any time from the Security page.
Blog
All articles
Worth reading
Saving habits and how gold actually works.
Start with whatever you can spare today
No lock-in, no paperwork for every saving, and you can sell or stop whenever you want.
Digital gold is different from SEBI-regulated gold products such as Gold ETFs, Electronic Gold Receipts and commodity derivatives, and is outside the SEBI securities-market framework. Please read the risks before investing. Gold prices can rise or fall; past performance does not guarantee future returns. Charges and taxes are shown before every transaction. Read how digital gold differs from SEBI-regulated products.